The holiday season is filled with sales, limited-time offers, emotional advertising, and shopping pressure—but many of these experiences are intentionally designed to influence consumer behavior.

In this engaging and interactive webinar, we’ll explore the behavioral economic tactics retailers use during holiday shopping and how consumers can recognize these strategies, avoid impulse spending, and make more intentional financial decisions both online and in stores.

What You Will Learn

• How retailers use tactics like scarcity, urgency, anchoring, and emotional marketing 
• The psychology behind impulse spending and holiday shopping pressure 
• Practical strategies to shop more intentionally and protect your budget 

Who Should Attend?

• Anyone who wants to avoid overspending during the holidays 
• Anyone who feels influenced by sales, flash deals, or emotional shopping 
• Anyone who is interested in understanding the psychology behind consumer spending

Presented by

• GreenPath Instructional Designer Katie Bryant
• GreenPath Partner Experience Manager Jessie Garrison