About UFCU

The UFCU Way

Our Purpose

Empowering our Members to achieve financial success and brighter futures.

Our Values

Purposefully Member-Obsessed

We are driven by a profound sense of empathy to deeply understand our Members’ needs and preferences, what brighter futures mean to them, and the obstacles in their way. We act in our Members’ best interests, forever seeking to empower their financial success.

Possibilities Reimagined

We courageously experiment, learn, and iterate to create positive impact for our Members. By challenging assumptions, embracing diverse perspectives, and leveraging data and insights, we’re committed to delivering exceptional experiences tailored to our Members’ needs.

Performance Excellence Rooted in Unwavering Integrity

We do the right thing, always. We champion teamwork, accountability, and continuous improvement, celebrating the successful outcomes of others and fostering an inclusive environment of excellence and collaboration.